When you are building from scratch, time is not just a factor. It’s often the deciding factor. The sooner you can put something real in front of users, the greater your chances of survival. That is why at Unagi we work with Ruby on Rails.
Rails gives structure, security and scalability without slowing you down. Instead of wasting weeks setting up tools or reinventing basic features, you can move straight to what matters: getting your product in front of the people who’ll actually use it. For entrepreneurs working under pressure with a tight runway this speed is critical.
The real risk is not launching
It is easy to get stuck aiming for the “perfect version”. Weeks go into polishing details, but nothing goes live. And if nothing goes live, nothing improves.
Launching early is not about lowering the bar. It’s about being smart. By releasing a first version quickly, you get real feedback and clarity on what users actually value. That momentum helps you prioritize the right things instead of guessing in the dark.
Small teams, big outcomes
You do not need a large team to build something meaningful. Because so much is built in, small teams or even 1 sole dev can skip setup and focus directly on solving the core problem.
This lean approach keeps you fast and adaptable. Decisions are quicker, communication is clearer, and when priorities shift you can adjust without losing months of work. For early-stage founders, that adaptability often makes the difference between securing traction or running out of time.
Proven by startups you know
Rails has been the launchpad for some of the biggest names in tech.
Shopify, GitHub, and Airbnb all chose Rails because it gave them speed without chaos, flexibility without fragility, and a strong foundation they could scale on.
For early founders, this choice means confidence. Rails gives you the assurance that your business is not an experiment, but a product on a framework trusted by companies serving millions. That combination of credibility and practicality is one reason Rails remains the go-to for startups aiming to grow into serious businesses.
Real cases, real results
We recently built a marketplace for the can-making industry in just two months. That launch timeline allowed the founder to onboard early customers and secure revenue before their runway ran out.
The value is not in rushing, but in focusing. By delivering what counts first, you give yourself the chance to build credibility, attract users, and move forward without wasting time.
What this means for you
If you have an idea, the smartest move is to bring it to life as soon as possible. Rails helps you do exactly that, with the flexibility to adapt to whatever comes and the confidence to scale quickly when the time is right.
